World wide digital population 2023. As of April 2023, there were 5.18 billion internet users worldwide, which amounted to 64.6 percent of the global population. Of this total, 4.8 billion, or 59.9 percent of the world’s population, were social media users.
The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.
Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit
Sketch Multicorp digital will help to unlocking your online potential
If you want to see improvements in your business or increase your sales, you have to get your hands into digital marketing.
Our business needs exposure to find customers, and the online market is the best way to make it happen.
When people hear about your business, they want to learn more about it. They want to check your presence online to know if you do exist.
If people can’t find anything about you online, chances are you’ll lose them as a customer.
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”
–Pierre Omidyar
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HERE ARE SOME KEY USES AND IMPORTANCE OF DIGITAL MARKETING:
COST-EFFECTIVE AND FASTER
Digital marketing is more affordable than traditional marketing. If you are a business that has limited resources, spending money to advertise traditionally is not enough. Even the need to print flyers for your business is expensive and time-consuming.
But with digital marketing, your small business can start the process immediately. You only need to conduct some studies and then try any of the types of digital marketing mentioned above.
BRAND AWARENESS
Digital marketing helps businesses increase their brand visibility and recognition. By leveraging various online channels, businesses can reach a vast audience and create brand awareness among potential customers.
TARGETED ADVERTISING
Digital marketing allows businesses to target specific demographics, interests, behaviors, and locations. This targeted approach ensures that marketing messages reach the right audience, increasing the chances of generating leads and conversions.
LEAD GENERATION
Digital marketing strategies such as search engine optimization (SEO), content marketing, and social media advertising help businesses generate leads by attracting potential customers and capturing their contact information.
CUSTOMER ENGAGEMENT
Digital marketing provides platforms for direct and interactive communication with customers. Through social media, email marketing, and online communities, businesses can engage with their audience, address queries, provide support, and build relationships.
FLEXIBILITY AND SCALABILITY
Digital marketing allows for quick and flexible adjustments to campaigns based on real-time data and market trends. It is highly scalable, allowing businesses to expand their reach and target new markets as needed.
COMPETITIVE ADVANTAGE
In today’s digital landscape, businesses that effectively utilize digital marketing gain a competitive advantage. A strong online presence, targeted advertising, and engaging customer experiences help businesses stand out from their competitors.
GLOBAL REACH
Digital marketing eliminates geographical barriers, enabling businesses to reach a global audience. With the internet’s widespread accessibility, businesses can expand their customer base beyond local boundaries.